Public Relations Campaign Project
Members: Kimberly Jule Biclar, Markus Poole, Kobe Vazquez, Cory Palmer
With this campaign, we were tasked as a group to create a Public Relations campaign for an imaginary company and present it to the class.
Our team in particular chose one of the prompts that was outlined by our professor, which was our company building a resort on an island and the need to fill up all the rooms in its first week, making the consumers wanting to go. Then, we started brainstorming in a Google Docs based on the guidelines we were given such as what kind of PR method we will be using or tools to use. While at it, I shared to my team that I would love to create the promotional and advertisement poster, which I had done with the use of Canva. One of our members, Cory, created an advertisement video for the campaign as well while the rest contributed on laying out the content with the slides I had outlined to begin the project. We consulted to one another back and forth on how we will promote the resort and split the presentation parts evenly.
Promotional Poster
Advertisement Poster
Presentation Slides
Along with my groupmates, I presented my advertisement and promotional posters including my part of the slides, which was starting off the presentation from the beginning up until the brand identity.
It was fun working on this campaign as I love talking about the beaches. As we were working on this, it made me miss my home country, Philippines, which is full of beautiful beaches and scenery to enjoy.
