What is video transcription? The answer is very simple. It is the process by which video or audio is translated into text. It will be a revelation to many that there are special services for providing this service. Nowadays, it is not necessary to translate content into text on your own, manually. It is enough to trust the technology, which has advanced considerably.

Transcribing a video is critical to the distribution and recognition of the video. When you transcribe a video into text, you ensure that it will be found in searches and enjoyed by any audience. Of course, anyone who shoots and puts a video online wants it to be popular with a wide audience. After all, a lot of time is spent on creating content, valuable time. In order to make the video more accessible, certain steps should be taken. A well-designed process of post-production and video distribution is a bit like putting air into the tires of a car. You can't get far without air.

Main advantages of transcribing

Over 4 million hours of video content are uploaded to the world-famous YouTube platform every day. In such conditions, every user has to do everything possible to give their content an edge, make it stand out among others, and make it more popular. After all, with a lot of competition, it's not enough to have quality video content. You have to work on it after it's published. Video transcription is a process that can help in this situation.

Despite the widespread popularity of video content, it is impossible to put content online without aiming to please your audience. One can certainly do this by transcribing the video into text. This way, a wide audience will be able to enjoy the video. Consider more specific reasons and benefits that your content gets when you take the time to transcribe video to text:

- Improving accessibility

- SEO boost

- Providing a better user experience

- Video transcription can be translated into other languages

- Increased coverage

Reason #1: Video transcripts improve accessibility

Depending on the needs of your viewers, transcripts - video descriptions can be converted into subtitles, translated into other languages or uploaded in read-only format. Transcripts make video content available to a wider audience. People can view, share and enjoy your video. Moreover, with promotional content, it is crucial to expand your audience to generate more revenue.

Deaf or hard of hearing viewers have a leading position among the categories of viewers who need transcripts. Otherwise, there is no way they can consume the content offered.

If you think accessibility is an afterthought, you're wrong. Globally, 466 million people around the world are affected by hearing loss. For such a large audience, videos need to be transcribed and captioned appropriately so they can be viewed and profited from.

Another important feature of video transcription is that you can reach viewers who speak another language. On the Internet, your page can be viewed by someone from your country as well as someone from a distant country who speaks a different language. With a detailed description of the video, they will be able to translate the text into their native language and understand what it is all about, and distribute the content in their own country.

For example, this approach is relevant for teachers who put video lessons online. Thanks to transcribing, their videos can be viewed by students and pupils from all over the world.

Another important point about making your video more accessible is this. People don't always watch videos while in a quiet home environment. Sometimes you have to consume content while on the subway, on the street, or in a noisy room. Even with headphones, it is not always possible to catch the essence and a person simply loses interest. According to statistics, about 78 percent of users watch videos on mobile devices, i.e. anytime and anywhere. Agree, video transcripts give people the opportunity to read rather than watch your content, keeping them interested no matter where they are.

When you transcribe video to text, you expand your audience, get closer to them and solve their problems regardless of their capabilities or location.

Reason #2: Video transcripts boost SEO

These days, everyone knows that SEO uses certain tools to promote resources, content and other material. Transcripts give you an SEO advantage by boosting your content ranking in search. The main reason for this is that Google bots can scan text but not video or audio. This means that in order for your video to show up on the first pages of search and generally be counted in search of the valuable content it covers, it must have. When you transcribe video into text, you make it much easier for viewers to stumble across your products and benefit from them.

Reason #3: Video transcripts provide a better user experience

If the goal of a company or content provider is to connect with an audience, translating video into text is important. When this happens, anyone can consume the content, regardless of location. Allowing your viewers to consume your content the way they prefer only increases the chances that they will interact with your video and recommend it to others. In this way, your online visibility will increase.

Reason #4: Video transcripts can be translated into other languages

This is one of the most important factors to consider when deciding to transcribe. Text can be translated into any language with the help of Internet translators. Even if it is complex, the user will catch the meaning by keywords and be able to get the gist of it. This user is more likely to become loyal and return to you again. Also, by translating video to text, you allow users with poor connectivity to get to the heart of the content faster and determine its importance and personal necessity for them.

Reason #5: Video transcripts expand coverage

All of the above reasons and factors add up to one big benefit for you - your content can be viewed by millions. When you spend time converting video to text, you improve accessibility, optimize your video for search engines, improve the overall viewer experience and reach a global audience.

The next question you may have concerns how long it takes to translate video to text. Luckily, in this day and age of technology, any such process does not take much time. On the contrary, conversion services strive to solve any of your problems as quickly as possible.

How to convert video to text

If you want a transcript of your video, there are three quite affordable options. First, you can use an automatic transcription service to convert your video into text. Second, you can hire a professional transcription service. And third, you can do it yourself.

The most proven and highest quality is the automatic transcription method. First, they save time. Secondly, they do an accurate transcription of the content. Thirdly, they do not spend a lot of your money to perform these processes. It is enough to upload a video file and wait for the finished result.