Design Capsule: Young Collection, S/S 22 

The All Day Active trend is blurring the boundaries between fashion and sports by offering high-performance fabrics for transitional appeal. Post-workout sweat in slouchy, cropped proportions is designed for gym-to-street looks. Frills and ruffles tap into the growing trend of #newfemininity. Fitted cuffs counterbalance the boxy proportions. Exploring digital prints in vivid color schemes, with patterns that have a trippy and psychedelic feel. New consumer hobbies have pushed gardening graphics into the mainstream. Cater to the youth-driven, green- thumbed movement with floral updates, calming slogans and eco-friendly packaging.

#womenswearcollection #SS22 #youthessentials #newwave #psychedelicprints #softpastels #athleisure #rangedevelopment #moodboard