BRANDED CITIES X CANADIAN TIRE - 3D BILLBOARDS
Client: Branded Cities & Canadian Tire
Agency: Studio AM
Role: Producer
I produced Canada's first 3D Billboard using DreamRoom 3D Technology. Stationed at Toronto's highest-trafficked areas, Yonge & Dundas and Union Station, the two billboards are a specialized 4-week campaign that features live recorded 20-sec videos promoting Canada Tire Corporation's pet-food line up. Branded Cities approached Studio AM with this project with a 3-week turnaround; I created and managed the workback schedule, relationship with accompanying agency TAXI, Branded Cities, and 3D Artist, and day-of shoot dates.
ABOUT
Studio AM is a multidisciplinary creative studio based in Toronto, Canada that blurs the line between digital and physical through innovation, technology design, and production.
Union Station, Yonge & Dundas Square
PROGRESSION
PRESS RELEASE
