BONITA, 2006
Design and Illustration by Derick Holt
This popular Mexican restaurant opened on Bedford Avenue in 2002. In 2006, they opened a Fort Greene location and I was called in to redesign the identity. I was fresh off a trip to Mexico, where I took loads of photos of hand painted signage which I mimicked for the branding. It’s a blend of classic Americana and Aexican culture with loads of custom type.
