尼可爸爸是成立于2020年的儿童品牌，
致力于为孩子提供安全、温和、有效的产品。
品牌创立初衷希望爸爸能够参与到孩子的成长中。
相较于妈妈细心的呵护，爸爸给予孩子更多的是拥抱世界的勇气和力量。
致力于为孩子提供安全、温和、有效的产品。
品牌创立初衷希望爸爸能够参与到孩子的成长中。
相较于妈妈细心的呵护，爸爸给予孩子更多的是拥抱世界的勇气和力量。
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在做袜子视觉策划时，我希望通过画面能体现品牌用心、别致的研发态度。
因此摒弃该类产品常见的扁平化静物或者穿在孩子脚上的拍摄方式。
同时，考虑到拍摄的是儿童产品，策划时选用柔和背景色展现孩童氛围。
置景道具上我从孩子们爱玩的积木中获得灵感，结合产品柔软/棉感/天然等卖点特性，将对应的具象图形联想（云朵/棉花/树木）意象化，最终成为极简的几何形状（半圆/三角）道具，共同串联起美妙童趣的画面。
因此摒弃该类产品常见的扁平化静物或者穿在孩子脚上的拍摄方式。
同时，考虑到拍摄的是儿童产品，策划时选用柔和背景色展现孩童氛围。
置景道具上我从孩子们爱玩的积木中获得灵感，结合产品柔软/棉感/天然等卖点特性，将对应的具象图形联想（云朵/棉花/树木）意象化，最终成为极简的几何形状（半圆/三角）道具，共同串联起美妙童趣的画面。
如果说袜子拍摄策划是如搭积木般做加法的过程，毛巾拍摄的创作思路正好相反。毛巾本身面积就很大，且唯一想要凸显的产品特性就是柔软。因此我在构思时，打破常规创意-道具-置景-拍摄的做法，为什么产品本身不能当作道具造型的一部分呢？于是有了一组纯靠产品自身凹造型的海报。
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有意思的是，拍摄置景时突然冒出曾经玩纪念碑谷里的几个场景，于是灵感大发，在成片里埋了一些小彩蛋😊。
感兴趣的盆友可以在袜子这组照片里找找，看看哪些是欺骗了眼睛、现实中不可能存在的视觉？
感兴趣的盆友可以在袜子这组照片里找找，看看哪些是欺骗了眼睛、现实中不可能存在的视觉？
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策划 置景 摄影 后期｜梦静
Nicodad is a children's brand established in 2020.Committed to providing children with safe, gentle and effective products.The original intention of the brand was to hope that fathers could participate in the growth of children.Compared with mother's careful care, father gives children more courage and strength to embrace the world.
When making visual planning for socks, I hope that the pictures can reflect the brand's intentions and unique R&D attitude.Therefore, I discarded the flat still life or the way of shooting on children's feet that are common in this kind of products.
At the same time, considering that the shooting is a children's product, I chose a soft background color to show the children's atmosphere when planning.In the setting props, I took inspiration from the building blocks children love to play with, combined with the product’s soft/cotton/natural selling point characteristics, and imaged the corresponding figurative graphic associations (clouds/cotton/trees), and finally became a minimalist geometry. The shape (semi-circle/triangular) props connect together a wonderful and childlike picture.
If socks shooting planning is an addition process like building blocks, the creative idea of towel shooting is just the opposite. The towel itself has a large area, and the only product feature that you want to highlight is softness. Therefore, when I was conceiving, I broke the conventional creative-props-set-scenery-shooting practice. Why can't the product itself be used as part of the prop modeling? So there is a set of posters that rely solely on the concave shape of the product itself.
Planning|Setting| Photography|Retouching by Mengjing
