Surely, as long as you are coffee consumers, you have encountered FairTrade markings. Social responsibility and solidarity with those who found it more difficult also guided the Qatari entrepreneur who was going to open a cafe. Apart from the cozy interior, full of wood and plants, he wanted his involvement in human matters to resonate in its name and in its logo / logotype. This is how I named them and created the visual identity of I Care Cafe.