Knots is a modern-day wedding gift shop offering a wide array of products from day-to-day necessities to bespoke gifts. The love for harmonising both the old and the new are key inspirations for the house. Through constant exploration of rhythm and contrast that celebrates the values of traditional weddings, we aim to increase the understanding behind deep rooted Chinese wedding traditions through the use of gifts.
The brand identity for Knots was inspired by circles which can be used to signify unity in marriages. Moreover, to ensure that easy information of such traditions are both easily available and comprehensive, basic shapes were first chosen before branching out to create different brand elements through the use of these shapes.
KNOTS
Design | Joanne Goh
Photography | Joanne Goh
Visual Communication Project, Nanyang Technological University (NTU), Arts Design & Media.
