ORANGE TAB LAUNCH — Levi's — 2013
To launch the Levi’s Vintage Clothing Orange Tab Collection—designs resurrected from the 60's and 70's – we traveled back in time to give today’s fans the chance to relive the sound and style of the golden era of rock n’ roll. Imprint Projects created KLVC Orange Tab Radio, a 24-hour online radio station complete with period-perfect DJ hosts, talk segments, commercials and station announcements. A cross-country promotional tour and videos for KLVC and the Party in Your Pants Tribute Band Music Festival in Topanga Canyon added to the Orange Tab story and rounded out the layered campaign.
