We were approached by co-founders, Matt & Corey to develop their tutoring house's naming and visual identity.
Inspired by their multifaceted approach to teaching, we created a name using a 'hill' acronym to give it depth while allowing it to feel abstract & prestigious - something kids could vibe and schools could trust.
Taking the concept further, we condensed 'Academy Hill' into another acronym that became a play on the ‘ah ha’ moment often felt when learning an instrument. This granted us the opportunity to incorporate the name into copy & marketing collateral.
