Unicef Tap Project

The "I'd Tap That" Sticker would be placed all over the city along with a QR code and link to the microsite.

The QR code in the stickers ask the audience to download the free I'd Tap That application. Here, consumers can collect all their scaned QR codes they find throughout the city and keep them in their "Little Black Book". Prizes and donations can come from the amount of codes collected. The app will also have a donation page in the main menu, water themed games, and a map that shows the restaurants that support the Tap Project.

The Microsite will reflect the app (for those who don't have smart phones) and connect with your various social media outlets (QR codes will have a manual upload option).

The microsite will also feature a print your own version of the "I'd Tap That" sticker, where the audience can "tap" their own things and post it on social media.

The Interactive Water Fountain will have hidden cameras and speakers. When people come up to drink from it, the fountain will respond and tell the person that they would "tap that". The fountain will interact with those on the street and urge people to learn more about the Tap Project and donate.

Interactive gaming screens will also be placed in areas that are water related, like beach showers and beach bars, so that users can play the game while they wait and learn more about the cause.

Tap branded products will be offered for sale online and given away as prizes at events/Little Black Book redemtions. All profits would go towards the Unicef Tap Project.