Problem: Doctors feel patients are not remembering the vital information they are given during the examination. Patients feel as thought they can not remember the vital information given to them during the examination about their condition.
Solution: A white label website/mobile app with physician supported information regarding, cardiology, diabetes, neurology, and rheumetology.
Rapid prototyping for this project was done in Illustrator, Photoshop, and Invisionapp. The project was done through Lean methodology with problem/solution interviews, and usability testing drove several iterations of the project over 7 weeks.
Requirements of this project before production:
Contextmedia supplied videos,
Assessment screening tools for patients of varying levels of conditions
Recommended products.
Check the next appointment.
Easy navigation and simplistic design for a demographic of patients ages 25-70.
5 member team consisting of 1 sales, 1 marketing, 2 product design, 1 web developer.
Below is the final iteration of the project based on the solution interviews and usability test.
Challenges facing the product design team:
-Multi-featured website with attractive design while maintaining simplicity for older users.
-A white label design for 1000's of doctors offices and medical facilities in 4 categories.(cardiology, diabetes, neurology and rheumatology) that requires minimal customization.
-Satisfy 2 different clients with different wants and needs simulteneously
This was the first iteration of the website. Due to time constraints of the project we started designing before the first problem interviews. This iteration was laying out the features needed. (Not all screens present.)
Results of the first solution interview and usability test:
Positive:
- Large text and icons suitable for older users.
- Positive features.
Negative:
- Multiple navigation is confusing.
- Navigation catagories were too vague.
- No real connection to doctor/medical facility.
- Physicians were cautious of the word "store."
- Unclear mission/purpose.
- Patients want to relate to other people.
Iteration 2 Changes
- Navigation is categorized much clearer.
- Layout is suitable for text or visual minded people.
- Important features are given their own space.
- Testimonials videos(NOT patient supplied videos) section added to give patients relateable material.
Solution Interview and Usability results.
Positive:
-A much more attractive layout, yet still simple.
-Better navigation catagories.
-Clear mission and purpose.
-Testimonials a welcome feature to patients.
Negative:
- No connection to "My doctor."
- Patients need even more personal connections to the website.
- Doctors still unhappy with recommended products section.
Iteration 3
- Added picture of facility doctor on front page.
- Removed controversial appointment login from front page.
Iteration 3 results
Positive:
-Starting to generate a desire to use.
-Patients feel more connected to doctor and medical facility.
-Positive reactions from both sides.
Negative:
-Patients have an strong interest in the newest innovation in treatments and features available at their medical facility.
-Reoccuring theme that patients are interested in anonymous interaction with other people with their condition.
-Patients believe ability to check next appointment is a key feature.
Iteration 4 Final Changes
- Ticker was added at the top with headlines about the newest innovation in treatments for the condition as well as information about new features at the patients medical facility.
- Changed doctors picture and a name given to give testers the indication that this is a doctors real website.
-Resources was expanded to include links to Support groups, online forums, vetted blog sources, new digital apps and reading material for patients.
-Appointment restored to front page with the ability to ping the medical facility for an email with next appointment within the HIPAA guidelines.
The education menu allows patients to view videos in different categories relevant to their condition. There is also the option to have a video sent to email to view later as with Contextmedia's current setup in the doctor waiting rooms across America.
Assessment screen features assessment screening tools for new patients as well as patients with preexisting conditions.
Resources contains links to Support groups, online communities, vetted blogs, digitals apps, and reading material.
Testimonials presents videos from the Contextmedia library of people facing the same conditon as the patients.Although a doctor can treat the condition, they are not capable of understanding the emotional side that comes with the condition and its treatment.
Video screen for testimonial section.
Appointment. Patients would need to love into the appointment section with 4 different pieces of information to receive their next appointment reminder through email.
These are a few of the slides(not all slides are present) from the mobile version of the website. The combination of the smaller screen, and white background led to overall purple color to make viewing the content easier on the eyes.
