03 Typography: Stranded
Project Summary
With a close focus on the 2021 ISTD Student assessment scheme, this project continuously orbits around research, planning, strategy, typographic skills and design. After presented with different themes, the task is to choose one theme and incorporate it within a wayfinding/information system through the use of typographic elements. This information system serves as a guide, to the specified audience, for the chosen environment and enhances the audiences experience and perception of the space. The main focus for this project is typography.
Technical Specifications & Deliverables
- Concept origination
- Design development
- Form and usage
- Layout/grid system
- Media/material choices
- Typographic choice & detailing
- Presentation images of the outcomes
- Compiled process work
Design Strategy
The chosen theme for this project is putting things in order. Interpreting this brief, this design has analysed and ordered the 16 different personality types created by Isabel Briggs Myers and Katharine Cook Briggs, who built their research on the work of Carl Jung in the early 1900s. This book explores how the 16 different personality types would survive on a stranded island. Each personality has different strengths and weaknesses which will cause them to react differently on an island. This book explores a fun way they have personally been ordered into 5 main groups on the island: the leaders, the food and shelters, the tech crew, the calmers, and lastly the soldiers. Through the page dividers found within the book, the user can easily navigate amongst the different groups and see which personalities get along with others dictated by the use of colour. The bright and fun choice of colour emphasises the energetic theme of the book.
Research
All personality types developed by Isabel Briggs Myers and Katharine Cook Briggs are categorised into different groups. Depending on the type of personality, the groups are created. Each group is made up of similar personalities and who would get along most with one another on the island. Colour is the main source of wayfinding in this project.
The 5 categories that the personalities are divided up into are: the leaders, the food and shelters, the tech crew, the calmers, and the soldiers. Each group gets their own colour, Within that group, the personality types are given different tones, tints, and shades of that colour. The different colours found around a personality type on the page are who they are friends with, and who they would get along with best on the island. The navigation page, as well as the page dividers, can lead the viewer to those friends through the use of colour.
Personal Typeface
The Bubbly Colour Palette
The Type's Typefaces
Each personality has their own unique typeface to suit their characteristics.
The Grid System
Flat Pages and Spreads
