"Ménage à Trois" wines 2021
It’s time for the 2021 harvest. We’re back with a second vintage with Ménage à Trois and this year we are sticking to the reds. For this spot, they asked us to evolve our work from last time and see where it takes us as we travel from the fluid world of Original Red Blend to the smooth fabric world of Silk.
Ménage à Trois’ logo is inspired by the Rorschach test and they wanted to elaborate on this concept for the commercial. For each wine, we created a kaleidoscope based on the name of the wine which we then interspersed with tasting notes. For Original Red Blend, we used fluid simulations and a flower made out of wine to transmit the idea of “blend” and for Silk we used flowing fabric simulations to capture its smooth taste.
In addition to the commercial, we created 3 large stills for Ménage à Trois to be used for point of sale advertising. This is Original Red Blend.
This is Silk.
This is the wine glass.
Tests and more tests. It works for finding the wines you like and the simulations as well. Here are some of our test simulations and styleframes for our Ménage à Trois commercial. Chronological order!
Agency: 9Rooftops
Group Creative Director: Michael Dunn
Group Creative Director: Michael Dunn
Creative Director: Jason Ferguson, Matt Nadler
Executive Producer: Matt Gemmill
Executive Producer: Matt Gemmill
Directed by LUMBRE.
