SCOUT STRATEGIES

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Service brand identity

Sector PR and communications consulting

Year 2021

Place USA

Scout Strategies

Scout Strategies is a company in the USA that specialized in PR and communications consulting. Scout, represents helping clients chart their paths, map strategies, navigate rough waters, and generally advise and provide counsel.

It works to help business owners reach their goals by guiding them, but it is different from the rest of the partners in that it is like a scouting trip. The client with the company discovers together the best and most appropriate way for this business.

The challenge was to show a strong and modern composition of the letters SS and reflect the idea of the roads because every business has its characteristics and goals, and therefore the path differs accordingly.

The client wants to use a line art style for the logo.

sketches

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Many sketches were made for the letters (s s) in the form of keywords that express the company.
The logo is built on the Root One grid, and each line in the logo is parallel to one of the strings in the grid

logo attributes

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icon construction

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A logo grid is a grids system used to create shapes and designs for a logo. The purpose of a grid system is to produce geometric harmony. You can use a variety of grids to create new logos or redesign old ones.