Cadd9 BRANDING DESIGN
In the initial survey of the project, we found that most of the educational institutions' designs and concepts on the market are mostly conventional. As an innovational brand, Cadd9 values both unique and aesthetical expression. Therefore, we carried out the visual design of our brand's vision, and established its concept and spirit.
Cadd9 is one of the most common chords in music, a normal C major triad with an additional note D. “3 5 1 2” (chord tone) which leans to the top from the bottom is one way of its handwriting on music scores, and it is the main theme of our logo. In other words, Cadd9 is a symbol that already speaks for itself in numerous ways, like 1523 , 1325, 1352 and so on; putting its chord tone in different orders would create different colours of sounds.
We used the feature of this chord to make these five characters "C A D D 9" as its literal syllables, and used the rhythm of the musical notation and interval of the font in the label to build a rich extension and unity of the brand vision. We used Language to express the rhythm of music, and make the whole vision look like grooving musical notes and music scores, which not only conveys information, but also generates musical inspiration, and connects strongly with the brand.
As for the font, we substituted the letter "d" in the brand name into a half note (half notes have beautiful shape itself), used the characteristics of this font to draw out a design-set of 26 English letters and commonly used digital symbols to match it. We also referred the notation of the symbols in the music score to formulate the liaison between each letter. Then, we created and arranged a dynamic sound logo to carry out a unified visual language, so that the brand's vision is both unified and abundant.
Cadd9 is one of the most common chords in music, a normal C major triad with an additional note D. “3 5 1 2” (chord tone) which leans to the top from the bottom is one way of its handwriting on music scores, and it is the main theme of our logo. In other words, Cadd9 is a symbol that already speaks for itself in numerous ways, like 1523 , 1325, 1352 and so on; putting its chord tone in different orders would create different colours of sounds.
We used the feature of this chord to make these five characters "C A D D 9" as its literal syllables, and used the rhythm of the musical notation and interval of the font in the label to build a rich extension and unity of the brand vision. We used Language to express the rhythm of music, and make the whole vision look like grooving musical notes and music scores, which not only conveys information, but also generates musical inspiration, and connects strongly with the brand.
As for the font, we substituted the letter "d" in the brand name into a half note (half notes have beautiful shape itself), used the characteristics of this font to draw out a design-set of 26 English letters and commonly used digital symbols to match it. We also referred the notation of the symbols in the music score to formulate the liaison between each letter. Then, we created and arranged a dynamic sound logo to carry out a unified visual language, so that the brand's vision is both unified and abundant.
