SNOICE MEDIA KIT
graphic designer / brand strategist / PR specialist
UPDATING PR ASSETS
Snoice is a San Diego based boba shop looking to update their PR assets for their upcoming fifth anniversary. For this project, I worked on revising their current media kit into one that represents their growing family and new accomplishments. The media kit will be sent to local news and media, as well as national publications in hopes of gaining publicity for their upcoming anniversary event. To accomplish this task, I designed and incorporated branding into their old media kit, updated content, as well as consulted in PR strategy post-media kit publishing.
ASSESSING THE CURRENT MEDIA KIT
To create a new media kit, I first had to dissect the strengths and weaknesses of the current version from 2017. There were two main issues found within the existing media kit: visual strategy and space distribution. Because the document leaned more towards the minimalistic side, there was little appeal for a media agent to open the document based on the first page. Additionally, the media feature and menu page felt visually cluttered. The features page felt text-heavy due to the boxy layout of the excerpts whereas the layout of menu categories felt slightly haphazard. To address these issues, the media kit had to be restructured and segmented into a clean and easy-to-navigate format.
CREATING AN ATTENTION-GRABBING KIT
For this revision, I wanted to capture the attention of media agents with both the visuals and content of the media kit. Though the general structure of the pages was not changed, I updated the visual design and text hierarchy to highlight key information in an aesthetic and on-brand material. The first page was reformatted to create an eye-catching introduction to the brand that would get the attention of media outlets when sending pitch emails. Page three in specific was restructured to showcase awards and features, followed by four excerpts of notable achievements. Awards and features were shown first to grab the attention of anyone "skimming" the kit, inviting them to read the excerpts in depth. The sample menu on page five was given a more linear structure and broken up with more spaces in between menu descriptions. Finally, the team page was updated to make the biography containing the mission statement and goals most prominent.
