01 Branding and identity:
Drive-to
Project summary:
This project called for a unique and versatile solution for a cinematic CI experience. The brand must be able keep up with forever changing world we live in. It must have a strong brand voice and narrative with an extensive brand guideline (tone is important here). Whatever the solution may be, it must have flexibility to be converted into a UI/UX outcome.
Deliverables:
Visual identity guide:
- Brand strategy brain map
- Graphic inspiration mood board
- Design strategy overview, at the hand of the core brand values.
- Name exploration and meaning.
- Fully expanded logo set:
- Full-colour, monotone and inverted logo.
- Logotype and icon only.
- Favicon.
- Logo construction and spacing.
- Visual assets:
- Colour palette.
- Typographic selection and hierarchy.
- Imagery, icons, patterning, photography
- Design applications: Digital Social Collateral, business cards, email signatures: mobile signatures 320px wide and desktop
signatures 600-650px wide, merchandise and promotional items, website one pager, operation collateral.
- T.O.V
Design strategy:
Drive-to movies presents a way for you to enjoy the cinematic experience from the comfort of your home. Dive into the well considered CI for this movie house concept. The CI follows a retro, yet timeless feel with crafted logos, merchandise and brand narrative. On completion of this project I decided to redo it for the exam portfolio as it needed refinement in presentation. The concept and style were strong but the project lacked cohesive and exciting presentation (that aligns with the tone of the brand).
