Bulsho
Logo and brand identity design for an African café
In this project, I was contracted by a Somalian cafe to create their logo, window dressing and business cards. The brief specified only that it should include the name, contact details, and borrow design elements from the Somalian flag. The word Bulsho can be translated to mean people, society, or maybe a "sense of togetherness", and I tried to incorporate this into the designs.

I researched signwriting vernacular, East African architecture, and incorporated the bright blue that is distinctive of the Somalian flag. This was one work where I worked on creating my own typefaces. Initial drafts involved combining calligraphic elements with the swoosh motif seen in American diners. Later iterations moved towards the ogee motif seen in Islamic art.
Bulsho
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Bulsho

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