Casebre Logo - 2021
The main idea for the creation of the logo for the Casebre brand was the fact that this web and mobile app platform allows the purchase of food directly from farmers, fishermen and meat producers. During the development of this project, three icons were created, each representing a type of local production: agriculture, fishing and cattle raising, respectively. In this way, a logo that is based on values such as the support of sustainable production and consumption of local foods, as well as values such as "community", "mutual help", "friendship" and "happiness", fundamental for the Casebre brand, was developed. The values of “community” and “mutual help” can be perceived through the links formed by the circles that circumscribe each of the created figures, reinforcing the idea of relationship and unity. The values of “friendship” and “happiness” are represented by the friendly and cheerful expression of the first figure, as well as the selected color palette.
THANK YOU!
