Branding for Smart Route, the podcast by CallTrackingMetrics.

In 2021, the CallTrackingMetrics marketing team set out to create a podcast as a new channel to share business insights and connect with our customers and partners. I developed the logo and brand for the podcast, and our team produced 10 episodes in 2021. 

The social media strategy includes short animated videos highlighting key ideas shared during each episode.

What began as a vision in 2021 has evolved into a thriving platform as the Smart Route Podcast enters its fourth year in 2024. The journey has been marked by twenty nine insightful episodes produced by the dedicated CallTrackingMetrics marketing team and hosts. 

Through the years, the brand has remained relevant and flexible.