Inspiration
I am inspired by Wabi Sabi Japanese aesthetic trend. Wabi-Sabi nurtures everything authentic by acknowledging three simple realities: nothing lasts, nothing is finished, and nothing is perfect”. 

I extracted several keywords incomplete, roughness, simplicity, and humility to develop my product, I’m PERFECT. As time goes by, there is no permanent appearance, there is no perfect body. Everyone has their own unique beauty. Everything is slowly chipped away by external forces. The vital is how we deal with those imperfect moments. ​​​​​​​​​​​​​​​​​​​​​
Brand Concept
All the brand concept is surrounded by echoing “imperfect moments”. Learning to accept an imperfection that allows us to accept life as it is, not as what we want it to be”.
Brand Identity
Logo variant, Logo size, Logo space, Color Palette, Application, Orthographic Views
Product Concept (Toner)
The outer shape is not a complete square shape. Why do I emphasize the “imperfect” shape? Since the majority of people are keen on chasing perfect things. Trying to be perfect in the relationship, work, and family. However, perfect is not truly existed. Everything is continuous, there is no end result. The best way is to embrace these imperfections, and realize how to take care of these “imperfect moments” and you will gradually build your confidence from the inside out. 

All toner series have four types of toner, pink and skin colored are tangerine flavors, and green and blue are wood tone. The toner is sustainable and reusable. And you can also customize the portion of your toner, which depends on your skin’s condition or the weather, one supplement makes the toner more moisture, and the other makes the toner more refresh.

Material
Concrete (The frame), Glass (Inside)
I'mPERFECT
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Owner

I'mPERFECT

Published: