"work for hobby"
Client: Bank Mandiri Credit Card Group
Mandiri CC Creative Team Head: Samuel Arijan
Mandiri CC Event/Promo Program: Alexander Kurniawan
Art Dir. & Digital Artist: Ferdi Rizkiyanto
Key Visual Concept
The visuals are showing moments of happiness and fun from the heroes by doing their hobbies at their office/workplace, it serves as a reminder that work and daily life routine responsibilities are not the only things they have to work for, everyone deserves their own fun times, everyone deserves to have the things they love, and the happiness that they get from fulfilling their hobbies could be use as one of their main motivation to work harder/better.
>> your hobby = your fun time and happiness <<
>> work for your happiness, work for your hobby <<
For this round of promo event, the chosen hobbies are: biking, golf, automotive, photography, fitness, pets, and toys collectibles.
