Schoolz is an education technology company that has developed an innovative application to improve the safety and peace of mind of parents with children in school buses.
PROJECT GOALS
The Schoolz team is passionate about using technology to solve real-world problems and improve the lives of families. They believe that their application has the potential to make a significant positive impact on the daily commute of millions of schoolchildren and their families.
PROJECT CHALLENGES
The main challenge of the project was to create a visual identity that both parents and children would love, while also aligning with the company's mission and values. This included developing guidelines for the brand's visual elements, such as the logo, color palette, and typography, that would be used across various media and platforms. Ensuring that the brand image was cohesive and consistent across all media required careful planning and attention to detail.
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