GAURI & NAINIKA
MARKETING & PUBLIC RELATIONS MANAGER- MY ROLE
ABOUT THE LABEL
Gauri & Nainika Karan launched their label Gauri & Nainika in January 2002 in New Delhi.
An eveningwear brand with styles ranging from cocktail dresses to elaborate bespoke gowns, the label offers glamorous, elegant, and chic clothing for women. With a design philosophy that is distinctly feminine and European, their collections are being retailed at exclusive boutiques in India and the Middle East. Inspired by European fashionttering silhouettes. By combining tailoring with drapery, the garments are meticulously crafted and have a timeless appeal where old world charm, fantasy, and elegance are brought bang up to date. Femininity forms the essence of the label where the paradoxical combination of drama and subtlety can be seen in the event's simplest styles.
The label caters to those who like to dress with a sense of occasion. The styles are for a self-determining woman who is sophisticated, elegant, and embraces femininity in fashion. Gauri & Nainika Karan grew up in New Delhi. Though originally students of economics, they were always inclined towards fashion and the creative arts. After studying at The National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika. They grew up inspired by the classics and the romantic look of old Hollywood heroines such as Audrey Hepburn and Grace Kelly whose timeless elegance has been incorporated in their designs.
MY ROLE
My role as a Marketing & Public Relations Manager is to ideate, brainstorm and create content for the brand's social media presence and boost their sales in turn. I currently lead the Marketing and Public Relations department of the brand. As a PR, I am responsible for collaboration with the country's leading stylists, designers, brands and magazines. I merchandise for the former mentioned and promote the brand through them effectively. I am responsible for researching about new trends and marketing strategies to increase the number of clients of the brand. I also assist in the photoshoots of the brand both internally and externally starting from magazine shoots, collection shoots, social media content shoots etc. In a nutshell, I work as the face of the brand and build key relations through their Marketing & PR strategies.
SOCIAL MEDIA MARKETING
PUBLIC RELATIONS COLLABORATIONS
