Built on "In an absolut world" campaign strategy that had started back by TBWA in 2007; mainly focused on the customers interaction, involvement and association with the brand by pushing them to imagine a world that appeals to them, to visualize a fantastic world of their own vision, and to position the absolut brand from another side as a quintessential vodka and a standard true vodka in their minds.
The concept was to illuminate the Absolut's cultural heritage by undertaking a surreal journey that follows the iconic wheat spikes from the Ahus wheat field of absolut in Southern Sweden to poetically invade a Rococo-inspired surrounding where every thing start to loose it's balance, float and levitate off the ground.
Executed in "Get into an avant-garde state of subconsciousness, and encounter an absolut world!" tagline throughout a bleak CG cinematography entirely built in 3D depicting a slow motion of frozen seconds and breathtaking moments of an uplifting environment.
Executed in "Get into an avant-garde state of subconsciousness, and encounter an absolut world!" tagline throughout a bleak CG cinematography entirely built in 3D depicting a slow motion of frozen seconds and breathtaking moments of an uplifting environment.
