Papersmith collaborated with pop-up book engine David Hawcock to created an ambitious paper craft construction for Kellogg’s first master brand campaign for the UK, showing ‘seed to spoon’ story in reverse. Director Yves Geleyn wanted to create a book with intricate moving parts and characters to create rich worlds that sprung from the pages from start to finish.

Director - Yves Geleyn
Art Director - Papersmith
Production Company - Hornet Inc
Agency - Leo Burnett