Sweet Stacks: A Breakfast Restaurant

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The company I designed is a breakfast restaurant that is based out of New York, and goes by the name of Sweet Stacks. The reason I chose the name is because it is catchy and uses alliteration to help the customer remember it. The color scheme I used (light blue, dark blue, white, and yellow) gives a cool and relaxed feeling, which is the feeling I believe the customers need when they decide to eat here. Although it is a pancake restaurant, through the slogan “More Than Just Pancakes” I let the customers know that we sell a variety of breakfast foods and drinks to the customer’s liking. My target audience is all ages, but preferably it serves as a family restaurant. In order for families to contact the shop, I made sure to include the web address, phone number, or email on everything, even including multiple on most of the items. In my branding, I used my skills of clipping masks, patterns, gradients, and vectoring to enhance the look of the company. I used vectoring while creating the logo, my promotional pen, and shopping bag, which is our form of packaging. On the main logo, I used a gradient in the middle to create depth, making the white circle look like a plate. Below the plate and utensils of the logo, I included the company’s slogan, which is “More Than Just Pancakes.” Next, I used a clipping mask on the promotional pen, where I inserted a picture of pancakes onto the clicker of the pen. Also, on the pen I included the web address, which allows the customer to have an easy way to access the brand from the convenience of their own online device. On the shopping bag, I included what city and state the restaurant is in, the phone number, and web address. Next, I used patterns on my magazine ad through having a row of pancakes at the bottom to match the theme of my pancake shop. On the magazine I included the phone number, web address, and street address so that the customer can either travel to the location if they are local, or look at the restaurant online. On the company business card, I decided to include my web and street address, phone number, and email so that the customer can contact me any way they need to. On the billboard I only included the phone number, web address, and street address, so when the customer drives by the billboard on the highway they see the most essential information to contact the restaurant. Lastly, on the stationary I included all information that is associated with my company: phone number, fax number, email, street address, and web address.

Fonts used: Proxima Nova (Black, Bold)

Colors: White (ffffff), Light Blue (00aafc), Dark Blue (00204f), Yellow (eff422)

Type of Company & Job Title: Breakfast Restaurant

Name: Sweet Stacks

Slogan: “More Than Just Pancakes”

Packaging: Shopping Bag

Free promotional gift: Promotional Pen

email: Sweetstackscorporate@gmail.com

Location: 3 HERALD NEW YORK NY 10001-3043 USA

Phone: (212)-629-9019, Fax (212)-629-4799

Web address: www.sweetstacks.org

Instagram - @mj.grphx