SAVE VETCH'S BEACH LOGO & PADDLE SKI CLUB LOGO
This brief is aimed at preserving the Durban Beach Front, which is becoming more and more commercial. We were to rebrand the Paddle Ski Club and come up with a campaign in order to save it.
CAMPAIGN
The concept behind my campaign is to conserve, reserve and preserve Vetch’s beach. To conserve means to save and protect. An explanation for reserve deters to keep in store for future use. The definition of Preserve means to keep or save from injury or destruction. From these words I was able to begin exploring various aspects to my campaign. This idea was originally based on the famous reduse, reuse and recycle campaign.
Campaign Logo
Durban Paddle Ski Club Logo
Corporate Branding
