This is a beverage label for a fictional mead company I created called "Hexagon". I know nothing about mead except that it's made from honey (I used to be a backyard beekeeper). I didn't want to tackle craft beer because it seemed like there were so many craft beer labels out there and I really wanted to challenge myself to come up with something that could compete in that space, but stand out on the shelf as well. So, mead in a can it was!

I often like combining things that are modern with things that are vintage or nostalgic. And I love to read the stories on labels or packaging. Hence, the beekeeper photos on the back label. Besides different colors per flavor, each sku gets a different photo as well. I also illustrated a beehive box to "house" the bar code, which I thought turned out kinda' cool.