Moo-Ah Milk Brand, 2021
Moo-Ah is an organic milk brand with a contemporary take. Its aim is to share milk with the world that is both rich and satisfying in taste, packaged for a one-of-a-kinda beverage experience that will make you say “Moo-Ah.” The name combines the sound of a cow, “Moo” with the refreshed exclamation of ‘Ah’ that you make when taking your first sip. Together they create that kiss of perfection. I designed the wordmark with custom drawn, organically shaped letterforms that are reminiscent of milk bubbles. Pieces of the organic forms reappear throughout the brand and packaging to communicate flavor while creating a unified but unexpected look within the milk category.
