Logo Design
Saddle Peak Lodge is a fine dining restaurant and event space in Malibu Canyon, CA. Since the 1880's, Saddle Peak has been a hidden gem with a rustic ambience and unique new-American game cuisine. Its longevity works for and against it, especially regarding the currency of its promotional graphics and design.
After stumbling upon this hand-drawn sketch of Saddle Peak from decades ago, I thought the sketch's quaint charm and artisanal look paralleled Saddle Peak's natural beauty and rustic refinement.
Saddle Peak Lodge's typeface and location information:
Sketch of Saddle Peak (artist unknown, circa 1980):
The final product - logo (sketch) and company name:
