'BONG CONNECTION' started of as 'PROJECT BANGLA', is a 6 months long system design project which tried to deconstruct Bengal through its cultural anthropology. The project intends to map the constituents of a said culture and create a way forward for coming generations to converse, asses and re-evaluate what makes them belong to it. The project does not intent to assert a definition but help structure it.

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WHO IS MORE BENGALI?
WHO GETS TO DECIDE?
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My journey began when one of the major discourse in the 2021 West Bengal Assembly elections became 'who is more Bengali?'. It led me to think what truly makes us belong?; In a porous modern society, how do we look at 'culture' today?


CULTURAL INQUIRY ON BENGAL


LOOKING AT CULTURE AND SPACE THROUGH DIFFERENT LENSES


LOOKING AT DURGA-PUJA AS A COMUNNITY PRACTICE
AND DECONSTRUCTING IT THROUGH P.E.S.T.L.E. ANALYSIS


OBSERVATIONS AND OPPERTUNITIES

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HOW TO MOVE FROM AN ISOLATED JOURNEY IN CULTURAL DISCOURSE AND FIND A COLLECTIVE PERSPECTIVE?
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PILOT SURVEY TO UNDERSTAND PUBLIC PERSPECTIVE


WORDS THAT COME TO YOUR MIND WHICH IS SYNONYMOUS TO 'BENGALI'


RESPONSES TO CRITICAL QUESNTIONS ON SOME OF THE ASSESTS MENTIONED ABOVE​​​​​​​
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HOW DO WE BREAK OUT OF ACADEMIA AND BRING THE CONVERSATION TO PEOPLE?
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FINAL OUTCOMES

The intention of the workshop is to trigger inquiries about the present cultural discourse and help them understand the complexity and deep roots of our heritage. This would also help build the first layer of first-hand information in understanding what the general audience perceive to be their culture. The workshop majorly aims at attracting an age group of 16-30.
The workshop has been divided into two parts. The first divulges into a more general sense and tries to touch upon the umbrella questions; while the second set goes in more deep and makes interaction with visual representations and lived experiences.

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1 IN EVERY 5 BENGALI SPEAKERS LIVE OUT SIDE OF WEST BENGAL
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- Kolkata News- Times of India, 2018


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