In collaboration with Burger King we developed a gameplay called Whopper Chopper that can be played both in Mobile App and Virtual Reality, in which the player need to create a slicing motion with the kitchen knife controlled via the device. As players slice the Whopper ingredients in half, they will hear the fresh sound responding to every visual on the screen.

Consumers are by nature skeptical of advertising claims. We let our food's Autonomous sensory meridian response (ASMR) sounds do the talking instead.