This package was designed to have a bold, striking look and show elements of the label's design regardless of how it may be placed on the shelf. I hand drew the zombie panoromic label and inked it in Illustrator. I wanted the label to have an intense gritty feel reflecting the beer's personality. Lastly, the bottle was waxed, which increases shelf life, but adds a blood dripping effect, which goes with the bottle's horror theme.