DDB Paris bootcamp in collaboration with UNESCO
The challenge:
How can we awareness on AI ethical issues and position UNESCO’s recommendations as the universal standard in a period where information overload and misinformation reigns?
Main insight:
How can we awareness on AI ethical issues and position UNESCO’s recommendations as the universal standard in a period where information overload and misinformation reigns?
Main insight:
People tend to think that technology like AI is, by default, its own intelligence not subject to human biases. Few realise how that they can be powerful replicators of stereotypes - especially the ones upheld by the people who developed them.
The big idea:
The 'ME, HUMAN?' OOH campaign, derived in three key visuals, grabs the viewer with powerful interrogations and starts a discussion on how artificial intelligence can replicate harmful stereotypes and the diversity of domains in which such mishaps take place.
PHASE 1: SOCIAL MEDIA
tease and create space for discussion
PHASE 2: OOH
reveal and engage
reveal and engage