jformento studio.'s profileNoizlab Studio's profile

Simba — "Simba Bed"

Multiple Owners
•
3D Motion
After Effects
Working closely with Simba alongside agency Underexposed we developed a full CGI campaign series to help Simba introduce their new bed-bases. 

The 3D film not only features the main technology of the bed, but also celebrates the design options, it's different materials and varied colour and finish possibilities. All wrapped in a vivid, dynamic and at times beautifully abstract passage of time throughout the day. 

From dawn to dusk. 

Direction, Design & Production: jformento.
Sound Design: Noizlab.
Client: Simba 

More at jformento.com

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3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation

Alongside the brand film, we also created a series of technical shots to illustrate the main technology of the bed, design features and different materiality. These showcase the water-repellent feature of some of the fabrics, the technology of the lumbar support and ultimately, how easy it is to setup the product.

3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
3D 3d animation campaign motion motion design product animation
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3D 3d animation campaign motion motion design product animation
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Simba — "Simba Bed"
Published:
jformento studio.'s profileNoizlab Studio's profile
Multiple Owners

Owners

jformento studio.'s profile
London, United Kingdom
Noizlab Studio's profile
London, United Kingdom

Simba — "Simba Bed"

We worked closely with Simba Sleep to create a full CGI animation campaign and still series to help Simba introduce their new bed-bases.

Published:

Tools

Creative Fields