Racket is a youth tennis racket brand focused on guiding advancing young athletes on the process of growing through different rackets. The brand uses the word racket as a double meaning for both the equipment and an exuberant abundance of noise. The loud, action packed comic style builds a bold, exciting, and youth-appealing brand identity. 

Rackets in the line are specific to the needs of the age group they're specified for and each phase is assigned a comic book trope for instance, "The Hero." This gives the young customer an imaginative role to embody as they enhance their skills.

The idea of taking on a character is represented in the brand website, where each product is shown with the customer, stylized with comic book illustrations.

(2021)