Ashish Kumar's profile

Recycle to Reclaim - Inspired from ANTA Shoes.

Recycle from existing designs to Reclaim - Inspired from ANTA Shoes.
I've long been an avid admirer of ANTA, finding sheer delight in the refreshing and purposeful features woven into each of its products. In the wake of the Covid-19 pandemic, the retail industry underwent a remarkable transformation, adopting novel working mechanisms to enhance self-reliance in both infrastructure and dead stock management, turning challenges into opportunities. It was during the first lockdown that, while perusing ANTA's existing and exciting collection, I conceived the idea to select elements I cherished and reimagine them. This marked a transition from the current designs, infusing a fresh look and feel to explore the full spectrum of possibilities through my creative lens.
I want to be transparent in acknowledging that my inspiration stems from the incredible shoe designs available from ANTA, sourced from the website www.anktshop.com.
REPURPOSING

A collage from selected elements, breathing new life into familiar styles.
REPAIRING

Different panels meticulously placed to define a distinct purpose.
A post-fixing revelation of transformed footwear.
RECLAIMING

The essence of ANTA's homeland, China, became a focal point. I endeavoured to capture the trends and tastes of the land, presenting a single style in various moods inspired by multiple trending stories.
The Virtual Life_Tech Savvy
Nostalgia with Nature
Artificial Edge to Red Tones for a Dark, Fantastical Mood
Bloodstone_Dark Springs
A.I. Aqua_Electric Magenta_Seville Orange
Golden Harvest
Lift Blue_A.I. Aqua and Lemon Sherbet
Bringing Earth Tones Back
Each story is a unique journey, weaving together ANTA's influence with my interpretation, resulting in a collection that mirrors the spirit of innovation and resilience during these transformative times.
Recycle to Reclaim - Inspired from ANTA Shoes.
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Recycle to Reclaim - Inspired from ANTA Shoes.

Published: