The clients' request was to design the identity for the Baptism of their daughter Ginevra, following both the creative process and the print execution (which was done with the hot pressing technique).
The central theme of the branding is the Rose, symbol of pureness, grace and joy.
To strengthen the concept I used a soft color palette composed of pink, white and gold shades, which, in addiction to the script and serif fonts confer elegance to all the visual identity.
Then I used the first letter of the baby's name to design the logo of the event and built all the image around these elements.
I designed the announcements, tableau, seat markers, menus, candy bar’s and party favours' tags.
