Working on Renault was a great, great experience. Cars advertising always keep your energies up. I joined Law & Kenneth after the launch of Renault Fluence and Renault Pulse, but was lucky to be around when Renault Scala was launched. It's a good looking car, very spacious and offers decent fuel economy.
The following TV commercial was done when it was launched. The task was simple. The car was big, spacious and sleek, so the communication was directed at family guys who are looking at a second car. We had to tell them that it's time to pick something better. Or to step up in life!
So we shot one long film and then divided the situations in two different versions.
The following TV commercial was done when it was launched. The task was simple. The car was big, spacious and sleek, so the communication was directed at family guys who are looking at a second car. We had to tell them that it's time to pick something better. Or to step up in life!
So we shot one long film and then divided the situations in two different versions.
For Koleos, its 4x4, Renault hardly does any advertising at all. The following print ad was done to position the Renault Koleos as an upmarket SUV. This was the time when car brands were launching compact SUVs and the Renault Duster was still not launched.
The Renault Duster bagged almost every award possible. And why not. At the price it was launched, it was good compact SUV. This ad was done when it had won 15 awards. On last count, the total was 26 awards!
Radio - Renault Fluence Diesel
