Genus Pharmacy | Branding
Problem:
The current generation of young adults strive to find balance in their lives through the act of self-care. They seek to make a difference in the world and are accurately aware of their impact on the environment.
Solution:
Inspired by the taxonomic classification system for all biological organisms on our planet, Genus is a holistic pharmacy and pop-up shop concept appealing to the current generation of young adults' values regarding self-care and the environment.
