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Vodokanal — Brand Identity

V Z D H
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blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
Brand Identity for Nizhny Novgorod Vodokanal
Vodokanal (Water Service Company) of Nizhny Novgorod has undergone a major transformation to become a modern digitalized company. A new corpotate identity was created to represent this huge change. Following the logo, the identity communicates simplicity and friendliness building an image of a modern, technologically advanced company.

While working on the project, one of the challenges for us was to ensure minimal consistency with clients's previous identity. We decided to keep the "wave" element of the old style but make it more digital. Based on this new wave we also created an identifiable pattern that chages its character depending on its size. Simple and clear illustrations support the new open, friendly tone of voice incorporated in retooled Vodokanal's communications.
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
blue brand Brand Design brand identity branding Communication Design Corporate Identity industrial vzdh water
V  Z  D  H

Design — Sergey Zinoviev, Lena Belova
Art Direction — Roman Kuznecov
Project Management — Artem Poleshov

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Vodokanal — Brand Identity
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Nizhny Novgorod, Russian Federation

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Vodokanal — Brand Identity

Vodokanal (Water Service Company) of Nizhny Novgorod has undergone a major transformation to become a modern digitalized company. A new corpotate Read More

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