Unlike its usual staple food lines, we felt Metro’s pastry and dessert jar packaging needed a more abstract, creative concept. We included block colors in the design but opted for more saturated, decadent shades to reflect the products’ indulgent ingredients without deviating from Metro’s existing brand strategy.

We chose each jar label’s color scheme based on its dessert flavors and ingredients. The hand-drawn female figure in a bun and high-neck cardigan—and the tablecloth-like borders—were included to give the specialty product a maternal, warm, comforting feel. Brands generally market dessert jars as contemporary and fun to consume, so we abstractly colored the female figure and mirrored the illustration to ensure that the design composition remained current and interesting.