Illustration project for a PPC tool
| First level: Thug
| Second level: Hustler
| Third level: Godfather
Client came with an idea for his PPC tool, to sell it in 3 different levels, from basic to Pro, showcasing what the tool is intended for.
Inspired by The Godfather, they needed to somehow show the Wasted Ad Spend being caught by the mafia, who makes sure it's properly dealt with.
I decided to portray the Wasted Ad Spend as a snitch.
