PAFFEM brand renewal
We have renewed the package and brand image of perfume brand PAFFEM.
PAFFEM is a fragrance brand that only focuses on fragrance.
The package is designed with materials and post-processing that give you a sense of industrial mood, the core image of PAFFEM. Minimal shapes and achromatic colors are used to embrace PAFFEM's various scents, allowing users to choose their own scents without prejudice. It also contains PAFFEM's will to minimize packaging materials thrown away when the role of packaging is over and to become a brand that considers a sustainable environment by refraining from vinyl and plastic.
client / PAFFEM
work scope / art direction, package design
photo / Daeyeong Son
year / 2019
work scope / art direction, package design
photo / Daeyeong Son
year / 2019
