maqi LAVA COOKIES
「藝術與美食觸手可及 A TASTE OF JOY」,是團隊為maqi重塑品牌的一個核心概念。我們希望為這間座落社區的甜品店,不同階層的人都可以享受到藝術與美食的美好。透過結合畫廊藝術品與甜品店的概念,設計出一套簡潔清晰、藝術感與愉悅結合的品牌識別,用不同款式的包裝呈現主廚在創作甜點時的抽象藝術概念,亦從店面形象上加強這種想法。
"A TASTE OF JOY" is a core concept of the team's rebranding for maqi. We hope that for this dessert shop located in the community, people from all walks of life can enjoy the beauty of art and food. By combining the concept of gallery artwork and dessert cookies, we designed a set of brand identity that is concise, clear, artistic and joyful. Different styles of packaging are used to present the abstract artistic concept of the chef when creating lava cookies, which also enhances the chef image of food artist.
品牌重塑 Re-Branding Designed by LOKSOPHY
Creative Director: Lok Hong
Designer: Lok Hong, Fearless Lei, Skylar Tai
Photography: Bob Wong
支持單位:澳門特別行政區政府文化產業基金