For this project, I created a brand campaign for a company that I conceptualized from the ground up. Masterpiece Creamery & Gallery is an ice cream shoppe based in the heart of downtown D.C. This shoppe's treats are based off iconic historical artists, while also bringing awareness to D.C.'s own talented local culture and people. It does this by seconding as a gallery for the artist's of D.C. allowing them to grow their exposure to their community and beyond.
Masterpiece Creamery & Gallery is a treat for the tongue and the eyes!
Masterpiece Creamery & Gallery is a treat for the tongue and the eyes!
Below, you can look through Masterpiece Creamery & Gallery's visual elements, identity system, and collateral material to get a full understanding of the shoppe's vibe. This was all developed and finalized after researching the target audience, sketching logo ideas, and questioning a focus group - with also constant critique throughout the process. This was all pulled together to create a new brand for an ice cream shoppe in a fresh and unique way.
Below, you can look through Masterpiece Creamery & Gallery's full development - from Brand Strategy to finalized elements - in its completed Process Book.
