Client: Harlem

Project: New brand identity and graphic system for Harlem Co.

Designers: Susana Méndez and Osvaldo Vázquez

Harlem is a local Mexican brewery. They make canned beers of different beers and special editions of their most popular formulas promising fresher beers that are easy to take with you wherever you go.

The concept of this branding is inspired by the speakeasies of the American prohibition era. The most important thing for this project was to create a very extensive graphic system that would allow endless can designs and at the same time maintain a consistent graphic style regardless of the material on which it is applied. The brand logo is made with a custom type.