Smart Readers is a second brand of B+D in need of repositioning itself in the mass market by communicating a smart purchase, a durable and fast economical solution for those who consume reading glasses in high traffic environments. This system was inspired by those fast-reading colors, contrasts and a clear message to define the concept of the be smart look smart brand.
Client: Smart Readers
Studio: Wohl
Art Direction & Design: León Gramajo.
